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Keyword research generates website traffic ^77%

77%

Keyword research generates website traffic

Keyword research generates search traffic ^71%

71%

Keyword research generates search traffic

Effective content is key to successful digital marketing ^70%

70%

Effective content is key to successful digital marketing

Duplicate content is a sign of low-quality or spammy sites ^96%

96%

Duplicate content is a sign of low-quality or spammy sites

Good writing builds trust with visitors ^82%

82%

Good writing builds trust with visitors

Content sends signals ^75%

75%

Content sends signals

Well-written URLs can be their own anchor text ^77%

77%

Well-written URLs can be their own anchor text

Keyword use in a URL is a ranking factor ^89%

89%

Keyword use in a URL is a ranking factor

URLs provide clues about websites ^89%

89%

URLs provide clues about websites

A well-crafted URL is easy to understand ^78%

78%

A well-crafted URL is easy to understand

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