Bad timing of email sends leads to missed opportunities sadly ^77%

The Art of Timing: Why Bad Email Sends Can Lead to Missed Opportunities

Have you ever hit send on an email, only to wonder if it's too early or too late? Do you sometimes feel like you're sending emails into a void, with no response or engagement in sight? You're not alone. The timing of our email sends can make all the difference between securing a new opportunity and missing out entirely.

Understanding the Importance of Timing

When we send an email at the wrong time, it can lead to missed opportunities, damaged relationships, and a wasted chance to connect with someone who could have been a valuable partner or client. But what constitutes "bad timing" in email sends? Let's explore some common pitfalls:

• Sending emails during rush hour (Monday mornings are notoriously bad) when recipients are busy and distracted
• Reaching out too early in the morning, before your recipient has had their coffee
• Sending emails on Fridays, when people are wrapping up work for the week and not checking their inbox
• Ignoring the recipient's communication style and preferences

The Impact of Bad Timing on Relationships

When we send emails at the wrong time, it can give the impression that we're not paying attention to the other person's schedule or priorities. This can lead to feelings of frustration, annoyance, and even resentment. Over time, this can damage relationships and make it harder to build trust with our contacts.

Best Practices for Timing Your Email Sends

So, how can you avoid these pitfalls and send emails at the right time? Here are a few best practices:

• Know your recipient: Take the time to learn about your recipient's communication style, preferences, and schedule. This will help you tailor your email sends to their needs.
• Use data to inform your timing: Look at your analytics to see when your recipients are most likely to engage with your emails.
• Be flexible: Don't be too rigid in your email sending schedule. Be willing to adjust based on feedback and changing circumstances.

Conclusion

The timing of our email sends is crucial in today's fast-paced digital landscape. By understanding the importance of timing, avoiding common pitfalls, and using best practices to inform our sending schedules, we can increase our chances of securing new opportunities and building strong relationships with our contacts. Remember: bad timing can lead to missed opportunities, but being mindful of your email sends can open doors to success.