Behavior is rarely altered by channel selection ^89%

The Channel Conundrum: Why Changing Channels Won't Change Behavior

Have you ever noticed how often we blame our communication channels for the lack of engagement or response from others? We think that if only we switched to a different platform, sent an email instead of a text, or used a more "effective" language, people would finally understand us and behave accordingly. But is this really true?

The Reality of Channel Selection

While channel selection can certainly affect the tone and pace of our communication, research suggests that it has a limited impact on actual behavior. In fact, studies have shown that behavior is rarely altered by changes in communication channels.

So, What Does Influence Behavior?

Here are some key factors that actually drive behavior:

• Changes in incentives or rewards
• Shifts in social norms and expectations
• Adaptations to new information or experiences
• Adjustments to environmental constraints or resources

The Power of Incentives

One of the most significant drivers of behavior is incentives. When people are motivated by clear goals, rewards, or benefits, they are more likely to alter their behavior. For example, a company may offer bonuses for meeting certain sales targets, leading employees to work harder and adjust their strategies accordingly.

The Limitations of Channel Selection

While channel selection can be important for facilitating communication, it is not a silver bullet for changing behavior. In fact, relying too heavily on channel selection can lead to:

• Miscommunication and misunderstandings
• Overemphasis on the tool rather than the message or goal
• Lack of focus on the underlying drivers of behavior

Conclusion

The next time you find yourself blaming your communication channels for a lack of response or engagement, remember that behavior is rarely altered by channel selection alone. Instead, focus on identifying and influencing the underlying factors that drive human behavior. By doing so, you'll be more likely to achieve the outcomes you want and make meaningful changes in the world around you.