Commercial writing lacks personal expression ^78%

The Void in Commercial Writing

In today's world, where communication is key to success, commercial writing has become an essential tool for businesses and marketers. However, as the demand for effective commercial writing continues to rise, it seems that something fundamental is missing from this type of writing: personal expression.

The Purpose of Commercial Writing

Commercial writing serves a specific purpose: to persuade or inform a target audience about a product, service, or brand. It's often created with a clear goal in mind, such as increasing sales or generating leads. While commercial writing is effective at achieving these goals, it often sacrifices personal expression for the sake of being convincing.

The Problem with Lack of Personal Expression

When commercial writing lacks personal expression, it can come across as insincere and generic. This type of writing often uses a formulaic approach, relying on tired clichés and overused marketing buzzwords to get the message across. As a result, readers may feel disconnected from the content and fail to engage with the brand or product.

The Consequences of Lack of Personal Expression

A lack of personal expression in commercial writing can have serious consequences for businesses and marketers:

• It leads to missed opportunities: When commercial writing lacks authenticity, it fails to connect with readers on an emotional level, leading to missed sales and marketing opportunities.
• It damages brand reputation: Overly generic or insincere content can damage a brand's reputation and make it harder to build trust with customers.
• It becomes boring: Commercial writing that lacks personal expression can become stale and uninteresting, failing to hold readers' attention.

The Future of Commercial Writing

So what can be done to bring personal expression back into commercial writing? Here are some possible solutions:

• Know your audience: Understand who you're writing for and tailor your content accordingly. This will help you create authentic and engaging content that resonates with your target audience.
• Be authentic: Don't try to use jargon or buzzwords to sound like a "real" writer. Instead, focus on being genuine and sincere in your writing.
• Experiment with new formats: Commercial writing doesn't have to be confined to traditional formats such as blog posts or whitepapers. Consider experimenting with new formats such as video, podcasting, or even interactive content.

Conclusion

Commercial writing can no longer afford to sacrifice personal expression for the sake of being convincing. By prioritizing authenticity and creativity in our writing, we can create engaging content that resonates with readers on a deeper level. As businesses and marketers, it's time to rethink our approach to commercial writing and put personal expression back at the forefront of our strategy.