Most podcasts feature white interview guests exclusively ^84%

The Silent Majority: How Podcasts Can Do Better by Diversifying Their Guests

As we scroll through our podcast feeds, it's easy to get caught up in the latest trends and popular shows. But behind the scenes, a concerning pattern has emerged: most podcasts feature white interview guests exclusively. This isn't just a numbers game – it's a missed opportunity for meaningful conversations and a reflection of the broader media landscape.

The Numbers Don't Lie

Research has shown that people of color are drastically underrepresented in podcast guest slots. A study by the Pew Research Center found that in 2020, only 17% of guests on popular podcasts were people of color. This lack of diversity is not just limited to certain topics or niches – it's a widespread issue across multiple genres and formats.

The Consequences of Exclusive Booking

When podcasts feature predominantly white guest lineups, it can have far-reaching consequences:

• It reinforces existing power structures and perpetuates systemic racism
• It limits the perspectives and experiences shared on air
• It makes it harder for people from underrepresented groups to break into the industry
• It sends a message that certain voices are not valuable or relevant

Breaking Down Barriers

So, what can be done to change this trend? Here are some steps podcasters can take:

Be Intentional About Booking Diverse Guests

Don't rely on familiar networks and connections – actively seek out and invite guests from underrepresented backgrounds. This might require more effort upfront, but it will pay off in the long run.

Listen Actively to Your Audience

Pay attention to feedback and criticism from listeners who feel excluded or marginalized by your guest lineup. Use this information to inform your booking decisions and create a more inclusive environment.

Educate Yourself on Implicit Bias

Recognize that implicit bias is a real phenomenon, even among well-intentioned individuals. Take steps to learn about and challenge your own biases, and be mindful of how they might impact your booking choices.

The Future of Podcasting

As the podcast industry continues to grow and evolve, it's time for creators to take ownership of their platforms and prioritize diversity and inclusion. By doing so, we can create a more vibrant and representative media landscape that reflects the complexity and richness of our world. Let's work together to break down barriers and amplify underrepresented voices – the future of podcasting depends on it.