The quality of work is not related to marketing ^78%

The Quality of Work: A Misconception

As creatives, we often find ourselves caught up in the idea that our work's quality is directly tied to its marketability. We spend hours perfecting our craft, pouring our hearts into every detail, only to be told that it's not "marketable" enough. This misconception can be crippling for our careers and creativity.

The Myth of Marketability

Many of us believe that a well-designed marketing campaign or a clever social media strategy is the key to success. We think that if we just package our work in the right way, people will magically start caring about it. But this approach ignores the fundamental question: does the quality of my work matter?

The Quality of Work Trumps Marketing

The truth is, marketing can only take you so far. If your work isn't good enough to stand on its own merit, no amount of clever advertising or social media posts will save it. In fact, trying to force a mediocre product into the spotlight can be damaging in the long run.

The Dangers of Prioritizing Marketing Over Quality

When we prioritize marketing over quality, we risk:

• Creating a false sense of security
• Failing to address underlying issues with our work
• Misleading our audience and losing their trust
• Undermining our own self-worth as creatives

Focus on the Work Itself

So what can we do instead? We should focus on creating work that is genuinely good, regardless of its marketability. This means:

• Pushing ourselves to be better, to experiment and take risks
• Focusing on the craft itself, rather than trying to sell it
• Creating work that resonates with our audience, even if it's not immediately "marketable"

The Rewards of Prioritizing Quality

By focusing on quality above all else, we open ourselves up to a world of possibilities. We:

• Build trust with our audience and establish credibility in our field
• Develop a reputation for excellence that precedes us
• Create work that has lasting value, rather than fleeting fame

Conclusion

The quality of our work is not related to marketing. In fact, it's the other way around: marketing is a means to an end, a way to share our work with the world. But if we're not creating something truly good in the first place, no amount of marketing will make up for it. By prioritizing quality above all else, we can build a career that stands on solid ground, and creates work that truly lasts.